Characters, playsets and other features are brought into the game using figurines and discs with the included Infinity Base. Interactive Entertainment.) However, "Gold Editions" of the three games in the series were released for Microsoft Windows (via Steam) on December 9, 2016, which contain all the existing released figures and playset contents up to and including the third game's Zootopia figures.ĭisney Infinity games are action-adventure games with physical toys, open-world creation and story-driven gameplay. (Avalanche Software has since reopened under Warner Bros. The setting of the series is a giant customizable universe of imagination, known as the Toy Box, populated with toy versions of iconic Disney, Pixar, Marvel and Star Wars characters.Īs Avalanche Software was closed down on May 11, 2016, Disney announced that the franchise would be retired, despite some sources stating that there were some major plans in place to keep the series alive, and the presence of numerous new characters and playsets previously planned. It helped to reshape the game’s image towards stress relief and leisurely entertainment, integrating brand and product awareness.Xbox 360, Nintendo 3DS, Wii, Wii U, PlayStation 3, PlayStation 4, PlayStation Vita, Microsoft Windows, Xbox One, iOS, Apple TV, Androidĭisney Infinity is an action-adventure sandbox toys-to-life video game series developed by Avalanche Software. The TVC used the college entrance examination scene as background, which was familiar in Japanese everyday life, and included the Japanese’s zealousness in exams and ACGN cultural elements into the plot. “Unusual” creative TVC to integrate brand & product awareness.This strategy enables users to quickly immerse themselves into the game, increasing their enthusiasm. ![]() ![]() Nativex used attractive-looking creators to attract users’ attention quickly, then integrated TikTok’s popular “Cosplay” transformation by letting the creators dress up as the four main characters in the game. Using creators & special effects to generate an immersive gaming experience.When Nativex created TikTok topview creative for the game, it made sure to use the creative’s first three seconds wisely by displaying an impressive CG scene that quickly attracted attention from the beginning, amplifying visual impact while showing the game’s worldview as much as possible. Premium packaging with special effects to attract players’ attention.Nativex also used effective advertising methods to promote content sharing and conversions from interested audiences. Popular local content creators to reach high-quality players accuratelyīased on the game’s features that mainly target male players, Nativex selected top creators with tags like “many male fans”, “high popularity”, and “attractive appearance” in the creator pool to expand the game’s brand voice and build brand recognition.It combined creatives by local creators with high-quality packaging to maximize ad traffic, and included branding content in TVC advertisements to increase brand awareness while reducing overall user acquisition costs. Nativex selected TikTok as its key advertising channel for “Infinity Kingdom” in Japan due to TikTok’s premium user base and active content ecosystem.
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